A communications plan will help your church engage with its audiences in a clear, consistent, concise and credible way, and help achieve your goals, while making efficient use of resources.
Making a plan
Developing a plan will help achieve your communications aims.
Thinking about your message, your audience and how best to engage with them will enable you to choose the best communications tools.
The following blog posts from the Church of England offer more information on communications strategy and planning:
Measurement and analytics
An important part of strategy is measuring and review.
There are great free analytics tools built into most online platforms to help you to measure impact and reach.
As well a measuring the engagement with a piece of content, analytics can give you a lot of information about who is engaging with you. This information can help you better understand your audience and help you plan and shape future communications.
Details of how to use the analytics tools on some of the most popular digital platforms can be found in the blog below.
For more advice on communications strategy, planning and analysis please contact the Diocese of Chelmsford Communications Team.
